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"You Can Laugh At Money Worries If You Follow This Simple Plan"
Quickly Learn How To Sell Anything to Anyone… Even If You're Just Starting Out and Have Never Sold a Thing Before!
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What You Learn For FREE Today
3 phases (for all the details, see the "Exactly What YOU Get" section)
Phases 2 & 3 are coming soon
Results from verified members
Real people. Real faces. Hit play.
"My sales increased month after month, I hit my quota for the first time... AND I just got promoted"
"I'm finally comfortable cold calling."
"Learned more from this than every other program I've taken combined!"
"Saw an 8X increase of my sales in 4 days."
Effay went from 1 sale in week 1 to 8 sales in week 2.
These are individual results, shared by members with their permission. What you get depends on what you sell, your market, and the work you put in.
Exactly What YOU Get
Full access to the course:
Phase 1
Cold Outreach
The full curriculum — 22 lessons, in the exact order to learn them. Each one lands right when you'll need it on a real call.
Setting Up Your Goal
3 lessons- How to get the MAXIMUM out of your next 30 days!
- Keeping Track of YOUR Progress (EXCEL file included)
- Why Cold Outreach Fails... And How To Make It Work
Section 1: Opening the Call
4 lessons- The 3 Voice Tricks That Make Them Listen To You
- How To Steal Someone’s Attention In 3 Seconds
- Exactly What To Say (Word For Word)
- How To Make The Gatekeeper Let You Through
Section 2: Survive the Brush-Off
4 lessons- Is It A Real Objection... Or Are They Just Brushing You Off?
- What To Say When They Say “I’m Not Interested”
- What To Say When They Say “I’m busy”
- What To Say When They Say “We’re taken care of”
Section 3: Quickly Qualifying (How to MAXIMIZE Your Time)
4 lessons- The Fastest Way To Separate Buyers From Time-Wasters
- Why Your Prospects Hate Your Questions
- How To Get The Truth From Your Prospect
- How Listening Can Make Prospects Sell Themselves
Section 4: Booking the Meeting
2 lessons- Booking No-Show-Proof Meetings
- Most Reliable Sequence To Recover No-Shows
Section 5: How to Follow-Up
2 lessons- How ONE SMALL HACK Can 3X Your Sales
- How to FOLLOW-UP Like a MadMan
Section 6: Making it a Machine
3 lessons- How To Stay Locked In During Outreach Hours
- How To Keep Going When Everyone Says NO
- The KPIs That Separate Winners From Losers
7 SECTIONS · 22 LESSONS
FULL ACCESS to the SALES SUCCESS community
The course makes you competent in 30 days. The community is where you spend the next 12 months becoming a rock star.
What you get inside
- Roleplay sessions so you can practice on us instead of your prospects.
- Live Q&A sessions so you get your specific situation answered, not a generic one.
- A place to post the objections your niche gives you so you never get caught without an answer twice.
- Help before your calls so you walk in ready instead of hoping.
- Every member's calls and mistakes so you learn from hundreds of reps, not just your own.
- Dial challenges and public numbers so you actually do the work every day.
- A room full of people already ahead of you so your ceiling keeps moving up.
- Plug-and-play sequences for your CRM so you never write a follow-up from scratch again.
Keep Getting Better After You Finished The Course
Phase 2
The Sales Call
The full curriculum. 43 lessons, in the exact order they happen on a live call. From "hello" to money in the account.
Before the Call
2 lessons- Why most calls are lost BEFORE they start (the 10 minutes that decide everything)
- What to have open on your screen... and what to CLOSE
The Trust Opener
7 lessons- The Trust Opener: exactly what to say in the first 60 seconds
- How to kill the "I'm about to get sold" tension in ONE sentence
- Small talk: how much is enough, and when it starts costing you
- The upfront contract: setting the agenda so you've earned the right to ask hard questions
- How to give them permission to say NO (and why it makes them more likely to say yes)
- Why "so tell me about yourself" wastes your opening (and what to ask instead)
- Taking control of the call without SOUNDING like you're taking control
Qualify
6 lessons- The 4 boxes they MUST check before you present anything
- Money: how to ask about budget without making it weird
- The question that finds the hidden spouse, partner, or boss
- How to disqualify FAST and get your hour back
- 7 red flags that mean this deal will never close (and what to do about it)
- How to say "I don't think we're a fit"... and why it sometimes closes them anyway
Paint the Dream
3 lessons- Paint the Dream: getting them to describe the outcome in THEIR words
- Why the words have to come from THEM... and how to make that happen
- The timeline question that creates urgency without pressure
Bridge the Gap
9 lessons- Bridge the Gap: the distance between where they are and where they want to be
- The 5 questions that expose the gap without making them defensive
- How to agitate pain without being a jerk about it
- Cost of inaction: how to make doing NOTHING feel expensive
- "What have you already tried?" The question that kills half your objections before they happen
- How to find the REAL bottleneck when they insist it's something else
- Emotional pain vs. logical pain: you need BOTH (here's how to get both)
- The silence that makes them keep talking
- How to take notes you'll actually use in the close
The Transition
2 lessons- The Transition: moving from questions to pitch without whiplash
- What to do when they try to rush you to price early
Offer Presentation
7 lessons- Offer Presentation: pitching the solution to what they JUST told you
- Why knowing what they need MORE THAN THEM helps you make your offer unique
- Features vs. mechanism vs. outcome: what to actually say out loud
- How long the pitch should be (hint: shorter than yours is right now)
- The callback technique: tying every piece back to something they said
- Social proof that lands instead of sounding braggy
- How to present the whole offer WITHOUT the price (and why the order matters)
The Price Reveal
7 lessons- Price Reveal: exactly how to say the number
- Why HOW you say the price matters more than the price itself
- The pause after the number... and why you must NOT fill it
- Anchoring: making the price feel small before you ever say it
- Payment plans: when to offer one and when it kills the deal
- What to say the moment they flinch
- How to NEVER discount (and what to do instead when you're tempted)
8 SECTIONS · 43 LESSONS
Phase 3
The Close
The full curriculum. 26 lessons. Where the yes actually happens, how to handle every no in your way, and how to make each yes worth more than the last.
The Close
8 lessons- The A/B Close: giving them two ways to say yes
- How to ask for the money without your voice shaking
- The assumptive close: when it works and when it BACKFIRES
- Buying signals: the 6 tells that mean they're ready
- The Bonus Close: using a bonus to break the tie
- What to do when they go completely quiet
- Taking payment ON the call (and why "I'll send an invoice" loses deals)
- How to close two decision-makers on the same call
The Objection Framework
2 lessons- The objection framework: handle ANY objection, even ones you've never heard
- Real objection vs. smokescreen: how to tell in 5 seconds
The 7 Objections
7 lessons- "I need to think about it" The 3 responses that get to the truth
- "It's too expensive" What they're REALLY saying (and the 3 responses)
- "I need to talk to my spouse" How to prevent it AND how to handle it
- "Now's not the right time" The response that creates urgency
- "I've been burned before" Handling the skeptic
- "Send me some info and I'll get back to you" Killing the polite no
- "Can you guarantee results?" Answering honestly and STILL closing
When to Walk
2 lessons- When to STOP handling objections and let them walk
- The one objection you should never fight
The Upsell
7 lessons- Why the best moment to sell someone is 4 seconds after they've bought
- The "X without Y" question: finding the problem your first sale CREATES
- The Menu Upsell: give them options, then prescribe one
- Unselling: talking them OUT of the expensive option (and why it sells more)
- The Anchor Upsell: lead with the premium so everything after looks reasonable
- Done-with-you → done-for-you: the natural upsell for every coach
- Speed as an upsell: same result, faster, for more money
5 SECTIONS · 26 LESSONS · CLOSE, HANDLE, EXPAND
Straight up: this thing isn't finished yet
I'm not going to let you find that out after you join. So here it is, before you decide.
I'm recording and adding to this program right now, while you're reading this. Some of it is done. Some of it isn't. Here's exactly where things stand today.
What that means for you
- You get everything that exists today, the minute you join.
- Every new lesson gets added to your account automatically. You never pay extra for it.
- Your rate stays at $17 even when the price goes to $47, then $97.
- You get to tell me what to build next. That's the part I actually want from you.
And here's why I'm telling you instead of quietly hoping you don't notice.
You're paying $17 instead of $97 because it isn't finished. That's the entire trade. You get in early and cheap. I get your feedback while I can still do something with it.
If you'd rather wait until every last lesson is recorded and polished, that's completely fair. Come back then. It'll be $97.
Everything you get
- Phase 1: Cold Outreach (26 lessons)
- Phase 2: The Sales Call (43 lessons)
- Phase 3: The Close (26 lessons)
- Full access to the SALES SUCCESS community
Fill this out to start
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No contracts. Cancel anytime.
You will not be charged a cent for 30 days.
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How your trial works... in plain English
Cancel before then and you owe nothing. Lesson 1 shows you how to cancel in one click. I'd rather you know where the exit is than feel stuck. And if you forget and get charged anyway, send me one email and I refund you. No questions.
MEET YOUR INSTRUCTOR
Hey, I'm Antoine.
Real quick before you keep reading, because you should probably know who's talking.
I don't sell courses for a living... Not yet anyway.
What I actually do, like RIGHT NOW, is sell for one of the biggest telecom companies in Canada. I work full time, so yeah, I'm still on the phone.
I'm not some guy who sold for two years back in 2019 and now makes his money telling other people how to do it.
I sell FULL TIME, and I'm REALLY good at what I do. Top 3 in the entire company, every single month.
Anyway here's why it matters to you:
A while back my company started dumping the new hires on me. And when I say new, I mean NEW. Some of these people had never sold a thing in their life.
They give me two weeks with them. Fourteen days, and then that person is on the phone taking real calls with real customers.
And honestly, I thought I'd hate it. More work, roughly the same paycheck, and now I'm responsible if the new guy tanks.
Turns out I love it. Like, weirdly love it.
Watching somebody go from "I don't know what to say when they pick up" to closing their own deals in under a month never gets old.
I LOVE seeing them message me on Teams:
I'd show you the screenshots, but I'm not allowed to...
And somewhere in there I started to get the feeling I might actually be better at THIS than I am at selling. Which is a strange thing to find out about yourself at almost 30! (28, almost 29... time flies)
So one day I'm sitting in my car between appointments thinking... if I can take someone from zero to competent in 14 days, why am I only doing that for the handful of people who happen to get hired where I work?
Why not try to help MORE people and have a bigger impact?
So that's what this is.
By the way, I'm not going to show you a rented Lambo or tell you I make 100k a month from a laptop in Bali because well... I don't.
I'm a sales rep from Montreal who happens to be really good at one specific thing, and turns out I'm even better at teaching it.
That's the whole story.
What I'm going to teach you is the stuff I use on a daily basis. If I'm teaching it, that means I made money using it.
If that sounds like what you've been looking for, you're in the right place.
Before you start
Questions you're probably asking
No catch. But there are two reasons I do it, and I'll be straight with you: one of them is completely selfish.
Reason 1. You can't judge this from the outside.
You have no real way of knowing if this is any good until you are inside actually watching the lessons. A sales page tells you nothing. Anyone can write a sales page.
So go look at the real thing. Free. Then decide.
Reason 2. I make more money this way.
(Told you one of them was selfish.)
Free trial means more people start. More people starting means more money for me. Obviously.
But here's the part that actually matters to you. More students means more practice at teaching this thing. More practice means I get better at it. Better at teaching... YOU.
And more people means more feedback. Feedback tells me what's confusing, what's missing, what I need to rebuild. Which makes the program better. Again, for you.
So yeah. I win. I'm not going to pretend otherwise.
But nothing about me winning makes you win less. That's the whole point.
Yes.
The very next page asks which card to bill after the 30 days.
Don't forget that you can ALWAYS cancel before day 30 and owe NOTHING
Also, if you forget about it and get charged anyway... Send me ONE email. "Hey Antoine, I forgot to cancel, can you refund me?" I WILL REFUND YOU.
I don't want your money if you don't feel like I've earned it.
My reputation is worth a hell of a lot more than your $17.
There's a video that walks you through HOW TO CANCEL.
It's the very first video inside the program. Before I teach you a single thing about selling, I show you how to cancel.
Weird right? Here's why I do it.
I don't want to charge somebody who doesn't want to be here. If you hit day 25 and you're not feeling it, cancelling should take you thirty seconds. Not thirty minutes of digging through settings hunting for a hidden button.
So, I made it easy. You can cancel in 30 seconds.
Honestly? This is the question I get more than any other.
So let me answer it with a question: are you selling to humans?
Yes? Then it applies.
I teach the psychology. In other words, HOW TO SELL TO HUMANS.
You'll learn why people say no. What "let me think about it" actually means. How to make somebody want the thing before you ever say a price out loud.
None of that changes because the product changed.
Rex sells real estate. Dee Dee is a dating coach. Denisse is an account executive. Different worlds... But they are all selling to humans!
And so far, not one member has come back and told me "this doesn't apply to my industry."
If you end up being the first, cancel and owe me nothing. Worst case you lost twenty minutes. You'll live.
You're right. You won't.
Let me just say it: you are not finishing 95 lessons in 30 days unless you quit your job and do this full time. There's too much in there.
That was never the point.
10 minutes a day for 30 days and you will be competent at selling. That's the deal.
The rest of the lessons are what take you from competent to good.
The community is what takes you from good to dangerous.
But start with ten minutes a day. That's all I'm asking for.
Ten minutes.
I'm not going to pretend more isn't better. More is better. But ten minutes a day for thirty days is enough to make you competent, and competent is exactly what I'm promising.
If you can't find ten minutes a day, that's not a course problem.
Both.
The course is recorded. All 95 lessons. Watch them whenever you want, rewatch them as many times as you want, at 2am if that's when you've got time.
The live stuff happens in the community. Roleplay sessions. Q&As. The calls where you bring your actual situation and we work through it together.
Recorded for the learning. Live for the reps.
Depends on one thing. Are you hitting your quota?
If you're hitting it every single month, I'll be honest with you. You'll pick up a couple of things, but I don't think it's worth $17 a month to you. Do the free trial, take what's useful, cancel before day 30. No hard feelings. I mean that.
If you're NOT hitting quota, that's a completely different conversation. That's exactly who I built this for.
Quotas are designed to be hard. Missing one doesn't mean you're bad at your job. Usually it means there's a gap somewhere in your process and nobody ever showed you where to look for it.
Take Denisse. She had been selling for ten years when she started with me. Ten. And she was missing quota month after month after month.
Six months in, she hit it for the first time.
Month seven, she hit it again. Month eight, again. And again after that.
Then she got promoted.
Ten years of experience didn't fix it. A system did.
Depends on you and on what you sell. I'm not going to hand you a number just because it would look good on this page.
Here's what I will promise. Ten minutes a day for thirty days and you'll be competent. You'll know what to say, in what order, and why it works.
What happens after that varies a lot. Some people take it seriously and become rockstars. Others don't but at least they are competent now.
What I can promise you is the system. What you do with it is the part I don't control.
Straight answer: it's small right now.
I'm building it as you read this. It is not some abandoned Facebook group with four posts from 2023. It's a private community and I'm in there every day.
But I'm not going to sit here and tell you there are five thousand people waiting inside. There aren't. Not yet.
That is exactly why you're paying $17 instead of $97.
Early means a smaller room. It also means when you post something, the guy answering you is me.
Yes. Course, community, all of it goes away.
One exception: the script. If you got it as a bonus, it's yours. Keep it, use it, go make money with it. I'm not taking it back.
Hold on. $17 a month is not cheap.
That's $204 a year. That's real money and I'm not going to insult you by pretending it's pocket change.
But here's the actual answer. It's $17 because I'm early.
I'm building this thing right now. I need members. I need feedback. I need people telling me which lesson is confusing so I can go rebuild it. You're getting in before that work is finished, and you're getting priced accordingly.
It's going to $97. When it does, you stay at $17 for as long as you stay a member.
That's the trade. You get in early and cheap. I get the feedback that makes this thing great.
Probably not. Not yet.
Let me talk you out of it for a second. You only get one free trial. Use it when you actually have something to sell, so you can take what you learn on Monday and go use it Tuesday and watch it work.
Learning to close when you have nothing to close is theory. Theory is boring and it doesn't stick.
Go get something to sell first. Then come back and spend your trial on it.
If you're just curious and you want to look around anyway, that's fine too. It's free. Your call.
You should. I'm serious.
If you don't have anything to sell yet, go watch YouTube. It's free, there's genuinely good stuff on there, and you'll learn something.
But here's what YouTube can't give you. Order.
You watch a video on closing. Then one on objections. Then one on cold email, from a different guy, with a different system. Now you're stitching together five people's frameworks and hoping the pieces fit. That takes months. Sometimes years.
What you're paying me for isn't information. It's the order. What to learn first. What to learn next. What to ignore until later.
And look, the trial is free. Same as YouTube. Try both.
If YouTube is serving you better, cancel and go back to it. I don't think you will.